The Elusive Fan Ben Shields http://www.mevio.com/shows/?show=theelusivefan Reinventing Sports in a Crowded Marketplace Bi-weekly discussion not about playing sports, but selling them. en Ben Shields benryanshields@gmail.com http://psstatic.podshow.com/images/shows/1847/shows/small/theelusivefan.jpg?f2e38d1789558ef49ee6ab2a0e5dc73c The Elusive Fan http://www.mevio.com/shows/?show=theelusivefan Podcast no sports, sports, marketing, sports, business, sports, branding Sat, 10 May 2008 09:39:25 -0700 http://blogs.law.harvard.edu/tech/rss PodShow PDN benryanshields@gmail.com webmaster@podshow.com Interview with Joe Flanagan, Chairman of Major League Lacrosse's Chicago Machine Ben Shields http://www.mevio.com/view/?kId=111827&tId=2 In this episode, Joe Flanagan discusses the marketing of professional outdoor lacrosse and his vision for the Chicago Machine. In this episode, Joe Flanagan discusses the marketing of professional outdoor lacrosse and his vision for the Chicago Machine. Sat, 10 May 2008 09:35:18 -0700 Podcast no chicago machine, lacrosee, major league lacrosse, sponsorships, sports branding, sports fans, sports marketing, ticket sales, toyota park http://m.podshow.com/media/1847/episodes/111827/theelusivefan-111827-05-10-2008.mp3 Mark Murphy, President and CEO of Green Bay Packers Ben Shields http://www.mevio.com/view/?kId=109872&tId=2 Mark Murphy, President and CEO of the Green Bay Packers, discusses one of the most venerable brands in all of sports. Mark Murphy, President and CEO of the Green Bay Packers, discusses one of the most venerable brands in all of sports. Fri, 25 Apr 2008 09:49:16 -0700 Podcast no Brett Favre, Colgate, green bay packers, mark murphy, nfl, Northwestern University, sports administration, sports management, sports marketing http://m.podshow.com/media/1847/episodes/109872/theelusivefan-109872-04-25-2008.mp3 Interview with Ira Berkow, former New York Times sportswriter Ben Shields http://www.mevio.com/view/?kId=103946&tId=2 Check out for Ira's recently reissued book, Beyond the Dream: Occasional Heroes of Sport, at http://nebraskapress.unl.edu/(S(4eeauy55qeeoax45jxse0lug))/catalog/productinfo.aspx?id=673351&AspxAutoDetectCookieSupport=1.

 

]]> Ira Berkow, one of the greatest sportswriters in American history, talks to us about the past, present, and future of sports media. Ira Berkow, one of the greatest sportswriters in American history, talks to us about the past, present, and future of sports media. Sat, 15 Mar 2008 10:30:58 -0700 Podcast no ira berkow,, new york times,, sports branding,, sports business,, sports marketing,, sports media, sportswriting, http://m.podshow.com/media/1847/episodes/103946/theelusivefan-103946-03-15-2008.mp3 Mason Gordon, Creator and Managing Partner of SlamBall Ben Shields http://www.mevio.com/view/?kId=96490&tId=2 Mason Gordon tells us about his brilliant concept of SlamBall, a rapidly emerging, creativity-based sport that combines basketball, hockey, video… Mason Gordon tells us about his brilliant concept of SlamBall, a rapidly emerging, creativity-based sport that combines basketball, hockey, video games and trampolines. How could this not be cool? Sat, 26 Jan 2008 13:22:08 -0800 Podcast no basketball, Marketing, mason gordon, nba, slam dunk, slamball, sports branding, sports business, sports marketing, street ball http://m.podshow.com/media/1847/episodes/96490/theelusivefan-96490-01-26-2008.mp3 Marketing Major League Soccer: Interview with Stuart Crystal, Vice President of Marketing and Consumer Products, MLS Ben Shields http://www.mevio.com/view/?kId=91540&tId=2 In this episode, Stuart Crystal discusses the "Beckham" rule, youth soccer participation, and Hispanic marketing. In this episode, Stuart Crystal discusses the "Beckham" rule, youth soccer participation, and Hispanic marketing. Tue, 18 Dec 2007 19:14:47 -0800 Podcast no david beckham,, football, Major League Soccer,, MLS, soccer, soccer marketing,, sports branding,, sports marketing, http://m.podshow.com/media/1847/episodes/91540/theelusivefan-91540-12-18-2007.mp3 Branding FIFA: Chris Lightfoot, Managing Director of Whitestone Sports Ben Shields http://www.mevio.com/view/?kId=86705&tId=2 Chris Lightfoot talks about his experiences branding FIFA. Also, the three myths of sports branding are discussed. Chris Lightfoot talks about his experiences branding FIFA. Also, the three myths of sports branding are discussed. Sat, 10 Nov 2007 08:13:43 -0800 Podcast no fifa, football fans,, football marketing,, soccer fans,, soccer marketing,, sports branding,, sports fans,, sports marketing,, Whitestone sports,, World Cup http://m.podshow.com/media/1847/episodes/86705/theelusivefan-86705-11-10-2007.mp3 Robert Fox, Vice President of TNS Sport, Home of the ESPN Sports Poll Ben Shields http://www.mevio.com/view/?kId=80483&tId=2 A look at the world of sports marketing research with an industry leader. A look at the world of sports marketing research with an industry leader. Sat, 22 Sep 2007 08:17:15 -0700 Podcast no ESPN Sports Poll,, ESPN,, sports fans,, sports marketing,, TNS Sport, http://m.podshow.com/media/1847/episodes/80483/theelusivefan-80483-09-22-2007.mp3 Interview with Jeffrey Pollack, Commissioner of the World Series of Poker Ben Shields http://www.mevio.com/view/?kId=78596&tId=2 When the World Series of Poker exploded in popularity earlier in the decade, critics questioned the sport's (if they could even call it that) staying… When the World Series of Poker exploded in popularity earlier in the decade, critics questioned the sport's (if they could even call it that) staying power. Today, things have changed. Sat, 08 Sep 2007 08:46:23 -0700 Podcast no Commissioner, harrah's entertainment, jeffrey pollack, Las Vegas, poker, sports marketing, texas hold 'em, world series of poker http://m.podshow.com/media/1847/episodes/78596/theelusivefan-78596-09-08-2007.mp3 Matthew Alexander, President of Chicagoland Speedway and Route 66 Raceway Ben Shields http://www.mevio.com/view/?kId=74365&tId=2 For more information on Matt, the Chicagoland Speedway, and Route 66 Raceway, please visit www.chicagolandspeedway.com. 

 

]]> Here's an idea: What if we import NASCAR, a historically southern sport, into a midwestern market fiercely loyal to its team sports, build a… Here's an idea: What if we import NASCAR, a historically southern sport, into a midwestern market fiercely loyal to its team sports, build a world-class facility, and routinely attract tens of thousands of people to weekend-long pilgrimages once a year. Sat, 11 Aug 2007 09:17:36 -0700 Podcast no Chicagoland Speedway, Indy Car, nascar, Route 66 Raceway, sport management, sport marketing, sports business, sports fans, sports marketing http://m.podshow.com/media/1847/episodes/74365/theelusivefan-74365-08-11-2007.mp3 Interview with Dr. Sam Fullerton, author of Sports Marketing Ben Shields http://www.mevio.com/view/?kId=72548&tId=2 http://catalogs.mhhe.com/mhhe/viewProductDetails.do?isbn=007312821X ]]> We hear the perspectives and insights of Dr. Sam Fullerton, author of the recently published book titled Sports Marketing. We hear the perspectives and insights of Dr. Sam Fullerton, author of the recently published book titled Sports Marketing. Sat, 28 Jul 2007 09:45:48 -0700 Podcast no addidas, McDonalds, nba, nike, relationship marketing, sam fullerton, scandal, sports branding, sports marketing http://m.podshow.com/media/1847/episodes/72548/theelusivefan-72548-07-28-2007.mp3 David Beckham Comes to the US Ben Shields http://www.mevio.com/view/?kId=70773&tId=2 http://www.sportbusinesscentre.com/news/2007-06-25

http://www.ocregister.com/ocregister/sports/abox/article_1762080.php

http://soccernet.espn.go.com/news/story?id=441517

]]> Dr. Simon Chadwick, a director of the Sport Business Centre at the University of London, offers his insights and analysis of the MLS's new star… Dr. Simon Chadwick, a director of the Sport Business Centre at the University of London, offers his insights and analysis of the MLS's new star player. Sat, 14 Jul 2007 10:31:08 -0700 Podcast no David Beckham, football, MLS, soccer, sports marketing http://m.podshow.com/media/1847/episodes/70773/theelusivefan-70773-07-14-2007.mp3 The Elusive Fan's "Super Fan" Ben Shields http://www.mevio.com/view/?kId=68406&tId=2 Josh Wimberley, who's written a book on getting on the big screen at sporting events, is the first recipient of The Elusive Fan Super Fan Award Josh Wimberley, who's written a book on getting on the big screen at sporting events, is the first recipient of The Elusive Fan Super Fan Award Sat, 30 Jun 2007 11:14:09 -0700 Podcast no fans, sports business, sports fans, sports marketing http://m.podshow.com/media/1847/episodes/68406/theelusivefan-68406-06-30-2007.mp3 Selling Cricket: Discussion with Jamie Stewart, Global Sponsorship Manager of the International Cricket Council Ben Shields http://www.mevio.com/view/?kId=64623&tId=2 Fri, 08 Jun 2007 06:00:47 -0700 Podcast no http://m.podshow.com/media/1847/episodes/64623/theelusivefan-64623-06-08-2007.mp3 The Fantasy Sports Industry Ben Shields http://www.mevio.com/view/?kId=62684&tId=2 Interview with Jeff Thomas, President of the Fantasy Sports Trade Association (FSTA) and Founder and CEO of SportsBuff.com, on this billion dollar… Interview with Jeff Thomas, President of the Fantasy Sports Trade Association (FSTA) and Founder and CEO of SportsBuff.com, on this billion dollar industry. Sat, 26 May 2007 12:21:15 -0700 Podcast no branding, business, fans, fantasy, fantasy baseball, fantasy football, fantasy sports,, Marketing, sports business, sports fans http://m.podshow.com/media/1847/episodes/62684/theelusivefan-62684-05-26-2007.mp3 Marketing Minor League Baseball: Interview with Jason Klein of Plan B Branding Ben Shields http://www.mevio.com/view/?kId=60714&tId=2 Minor league baseball is thriving behind creative and innovative branding strategies. Listen as Jason Klein, partner of Plan B Branding, discusses… Minor league baseball is thriving behind creative and innovative branding strategies. Listen as Jason Klein, partner of Plan B Branding, discusses his company's efforts to make ballclubs famous. Sat, 12 May 2007 10:28:08 -0700 Podcast no baseball, branding, clearwater threshers, minor league baseball, plan b branding, Sports, sports business, sports management, sports marketing http://m.podshow.com/media/1847/episodes/60714/theelusivefan-60714-05-12-2007.mp3 Joe Ruklick on Wilt Chamberlain Ben Shields http://www.mevio.com/view/?kId=58878&tId=2 Joe Ruklick, a teammate of Wilt Chamberlain's from 1959-1962 on the Philadelphia Warriors, joins us to discuss star power in the early days of the… Joe Ruklick, a teammate of Wilt Chamberlain's from 1959-1962 on the Philadelphia Warriors, joins us to discuss star power in the early days of the NBA. Sat, 28 Apr 2007 13:32:16 -0700 Podcast no fans, joe ruklick, national basketball assoc, nba, sports branding, sports fans, sports marketing, wilt chamberlain http://m.podshow.com/media/1847/episodes/58878/theelusivefan-58878-04-28-2007.mp3 Interview with Matt Winkler, Executive Director and Founder of SEME Ben Shields http://www.mevio.com/view/?kId=57319&tId=2 If you're interested in working in the sports world, the Sports Events Marketing Experience (SEME) is an unusual opportunity to meet and network with… If you're interested in working in the sports world, the Sports Events Marketing Experience (SEME) is an unusual opportunity to meet and network with top executives in the industry. Sun, 15 Apr 2007 12:28:42 -0700 Podcast no branding, career, careers in sports, Events, experience, Marketing, Matt Winkler, SEME, Sports, sports branding http://m.podshow.com/media/1847/episodes/57319/theelusivefan-57319-04-15-2007.mp3 Talking NanoGaming with Rob Riopelle, Co-Founder and VP of Business Development for LiveHive Systems Ben Shields http://www.mevio.com/view/?kId=55783&tId=2 The ultimate interactive sports game. The ultimate interactive sports game. Sat, 31 Mar 2007 13:33:39 -0700 Podcast no branding, communication, Marketing, nanogaming, online gaming, rob riopelle, Sports, sports betting, sports branding, sports fans http://m.podshow.com/media/1847/episodes/55783/theelusivefan-55783-03-31-2007.mp3 Interview with John Meindl, President/CEO of SPORTSBRANDEDMEDIA, Inc Ben Shields http://www.mevio.com/view/?kId=54245&tId=2 Join us for a conversation with John Meindl, President and CEO of SPORTSBRANDEDMEDIA and creator of sports product placement. Join us for a conversation with John Meindl, President and CEO of SPORTSBRANDEDMEDIA and creator of sports product placement. Sat, 17 Mar 2007 15:52:28 -0700 Podcast no advertising, branding, john meindl, Marketing, product placement, sports branding, sports fans, sports marketing, sportsbrandedmedia http://m.podshow.com/media/1847/episodes/54245/theelusivefan-54245-03-17-2007.mp3 Interview with David Gross, Commissioner of Major League Lacrosse Ben Shields http://www.mevio.com/view/?kId=52391&tId=2 This week's show is a conversation with David Gross, Commissioner of Major League Lacrosse. This week's show is a conversation with David Gross, Commissioner of Major League Lacrosse. Sat, 03 Mar 2007 13:39:46 -0800 Podcast no Commissioner, Commissioner David Gross, David Gross, lacrosse, major league lacrosse, Marketing, mll, public relations, Sales, Sports http://m.podshow.com/media/1847/episodes/52391/theelusivefan-52391-03-03-2007.mp3 Sports in the Military Ben Shields http://www.mevio.com/view/?kId=50411&tId=2 Mickey Bearman, former Navy basketball player, joins us to talk about a rich and underappreciated era of sports history. Mickey Bearman, former Navy basketball player, joins us to talk about a rich and underappreciated era of sports history. Sat, 17 Feb 2007 23:15:29 -0800 Podcast no air force, army, korean war, marines, mickey bearman, navy, Sports, sports branding, sports marketing, world war II http://m.podshow.com/media/1847/episodes/50411/theelusivefan-50411-02-17-2007.mp3 Interview with Peter Capolino, President of Mitchell & Ness Ben Shields http://www.mevio.com/view/?kId=48528&tId=2 Peter Capolino, President of the Mitchell and Ness Nostlagia Company, joins us to discuss the apparel brand that redefined the relationship between… Peter Capolino, President of the Mitchell and Ness Nostlagia Company, joins us to discuss the apparel brand that redefined the relationship between sports history and popular culture. Sat, 03 Feb 2007 12:18:14 -0800 Podcast no michael jordan, Mitchell and Ness, Peter Capolino, Sports, sports branding, sports management, sports marketing, throwback, throwback jerseys http://m.podshow.com/media/1847/episodes/48528/theelusivefan-48528-02-03-2007.mp3 Selling Pro Football Before the Super Bowl Ben Shields http://www.mevio.com/view/?kId=45571&tId=2 My Podcast Alley feed! {pca-6aa0479393bef965e8c403c55854ef20}

My Odeo Channel (odeo/b0487fb9dd08f4f6) ]]> Bob Wetoska, starting right tackle for the 1963 NFL Champion Chicago Bears, joins us to talk about the marketing and communication issues of the NFL… Bob Wetoska, starting right tackle for the 1963 NFL Champion Chicago Bears, joins us to talk about the marketing and communication issues of the NFL then and now. Sat, 13 Jan 2007 12:02:07 -0800 Podcast no bears, Bob, Bowl, branding, chicago, communication, Marketing, nfl, Sports, super http://m.podshow.com/media/1847/episodes/45571/theelusivefan-45571-01-13-2007.mp3 Coppock on The Elusive Fan Ben Shields http://www.mevio.com/view/?kId=44703&tId=2 Legendary Chicago sports broadcaster, Chet Coppock, offers his insights on sports marketing and communication. Legendary Chicago sports broadcaster, Chet Coppock, offers his insights on sports marketing and communication. Sat, 06 Jan 2007 15:22:32 -0800 Podcast no branding, chet, communication, coppock, Marketing, Sports http://m.podshow.com/media/1847/episodes/44703/theelusivefan-44703-01-06-2007.mp3 Chadwick on the Champions League Ben Shields http://www.mevio.com/view/?kId=41130&tId=2 Dr. Simon Chadwick, director of the Birkbeck Sport Business Centre in London, joins us to dissect the UEFA Champion's League brand. Dr. Simon Chadwick, director of the Birkbeck Sport Business Centre in London, joins us to dissect the UEFA Champion's League brand. Sat, 09 Dec 2006 13:37:01 -0800 Podcast no branding, business, Chadwick, Champion's, communication, League, Marketing, simon, Sports, UEFA http://m.podshow.com/media/1847/episodes/41130/theelusivefan-41130-12-09-2006.mp3 Tailgating, Sacks, and Salary Caps Ben Shields http://www.mevio.com/view/?kId=39827&tId=2 Interview with Mark Yost, author of the new book Tailgating, Sacks, and Salary Caps: How the NFL Became the Most Successful Sports League in History. Interview with Mark Yost, author of the new book Tailgating, Sacks, and Salary Caps: How the NFL Became the Most Successful Sports League in History. Sat, 02 Dec 2006 17:04:09 -0800 Podcast no branding, Caps, communication, football, League, mark, Marketing, national, nfl, Sacks http://m.podshow.com/media/1847/episodes/39827/theelusivefan-39827-12-02-2006.mp3 From the Competition to the Classroom Ben Shields http://www.mevio.com/view/?kId=37752&tId=2 Dr. Simon Chadwick, Director of the Sports Business Centre in London, joins us to talk about the explosive growth of sports in the academic community. Dr. Simon Chadwick, Director of the Sports Business Centre in London, joins us to talk about the explosive growth of sports in the academic community. Sat, 18 Nov 2006 15:48:23 -0800 Podcast no Birkbeck, business, Chadwick, communication, dr., Marketing, MBA, simon, Sports http://m.podshow.com/media/1847/episodes/37752/theelusivefan-37752-11-18-2006.mp3 The AFL: Competing in a Crowded Arena Ben Shields http://www.mevio.com/view/?kId=36629&tId=2 Orchestral Hip Hop Beat by OPTRONIX
The Time Instrumental by Stefan Coonan

]]> Football in the off-season used to be a terrible business idea. The Arena Football League has made it work. Mike Alzamora, Vice President of… Football in the off-season used to be a terrible business idea. The Arena Football League has made it work. Mike Alzamora, Vice President of Communications for the AFL's Chicago Rush, joins us to d Sat, 11 Nov 2006 15:56:55 -0800 Podcast no AFL, Alzamora, Arena, branding, communication, football, League, Marketing, mike, Sports http://m.podshow.com/media/1847/episodes/36629/theelusivefan-36629-11-11-2006.mp3 Pete Rozelle: The Man, The Myth, The Marketer Ben Shields http://www.mevio.com/view/?kId=35118&tId=2 Jeff Davis, author of Papa Bear: The Life and Legacy of George Halas and the forthcoming book Rozelle, is on the show. Jeff Davis, author of Papa Bear: The Life and Legacy of George Halas and the forthcoming book Rozelle, is on the show. Sat, 04 Nov 2006 15:59:12 -0800 Podcast no business, communication, Davis, football, george, Halas, Jeff, League, Marketing, national http://m.podshow.com/media/1847/episodes/35118/theelusivefan-35118-11-04-2006.mp3 Interactive Technology: The New Frontier in Sports Marketing Ben Shields http://www.mevio.com/view/?kId=33672&tId=2 Interview with Dan Migala, publisher of the Migala Report, on interactive sports marketing strategies. Interview with Dan Migala, publisher of the Migala Report, on interactive sports marketing strategies. Mon, 30 Oct 2006 08:04:05 -0800 Podcast no Blogs, branding, Internet, Marketing, media, new, podcasts, Sports, technology, websites http://m.podshow.com/media/1847/episodes/33672/theelusivefan-33672-10-30-2006.mp3 The Top 10 Worst Sports Brands Ben Shields http://www.mevio.com/view/?kId=32497&tId=2 In this follow-up to the Top 10 Best Sports Brands, Professor Irving Rein joins us to analyze and debate the terrible ten and also adds some other examples to the mix. With this list, we are guaranteeing you won't agree, so when you're done listening, post your own list of the top 10 worst sports brands on our blog at http://www.theelusivefan.com/serendipity/index.php. ]]> There are lots of examples of bad sports brands. Here is an arbitrary list of ten. There are lots of examples of bad sports brands. Here is an arbitrary list of ten. Sun, 22 Oct 2006 14:40:13 -0700 Podcast no branding, communication, Marketing, Sports http://m.podshow.com/media/1847/episodes/32497/theelusivefan-32497-10-22-2006.mp3 The Fantasy Phenomenon Ben Shields http://www.mevio.com/view/?kId=31060&tId=2 Fantasy sports started as an amateur hobby. Now they're a billion-dollar business. Fantasy sports started as an amateur hobby. Now they're a billion-dollar business. Sat, 14 Oct 2006 16:06:20 -0700 Podcast no baseball, brand, branding, business, fantasy, football, Marketing, rotisserie, Sports http://m.podshow.com/media/1847/episodes/31060/theelusivefan-31060-10-14-2006.mp3 Thrill Marketing Ben Shields http://www.mevio.com/view/?kId=29702&tId=2 Our industry guest is Jeff Zaltman, Founder and Managing Director of Aero-GP, a brand new plane racing motorsport. More information about Aero-GP can be found at www.aero-gp.com. We'll also talk to our Elusive Fan of the Week, Shane Fleeger, a 39-year-old from California, who is a snowboarder, skydiver, and ocean kayaker and could be called "the consummate thrill-seeker."


The music used in this show is provided by Derek K. Miller at http://music.podshow.com.

]]> A look at the importance of "thrill" in sports marketing. A look at the importance of "thrill" in sports marketing. Sat, 07 Oct 2006 10:01:23 -0700 Podcast no aero-gp, brand, branding, business, kayaking, Marketing, ocean, skydiving, snowboarding, Sports http://m.podshow.com/media/1847/episodes/29702/theelusivefan-29702-10-07-2006.mp3 The Decline of Boxing Ben Shields http://www.mevio.com/view/?kId=27507&tId=2 Daily News, the universally missed Windy City daily, offers priceless
stories about boxing/'s finest and darkest moments in a rare public
appearance. The Elusive Fan of the Week is 36-year-old Heather
Deicicchi, who tells us how she recently connected with boxing. ]]> Whatever happened to boxing? This week we discuss how boxing went from a major American sport to a niche sport that only attracts attention when star… Whatever happened to boxing? This week we discuss how boxing went from a major American sport to a niche sport that only attracts attention when star boxers fight. Sat, 23 Sep 2006 15:20:37 -0700 Podcast no boxing, brand, branding, business, decline, Marketing, Sports http://m.podshow.com/media/1847/episodes/27507/theelusivefan-27507-09-23-2006.mp3 The Top 10 Best Sports Brands Ben Shields http://www.mevio.com/view/?kId=27506&tId=2 The Elusive Fan counts down the Top 10 Sports Brands with a not-so-predictable list. The Elusive Fan counts down the Top 10 Sports Brands with a not-so-predictable list. Sat, 23 Sep 2006 15:04:15 -0700 Podcast yes branding, brands, business, industry, Marketing, Sports, working http://m.podshow.com/media/1847/episodes/27506/theelusivefan-27506-09-23-2006.mp3 Who is The Elusive Fan? Ben Shields http://www.mevio.com/view/?kId=27503&tId=2 In our inaugural episode, we look at the issues that define The Elusive Fan. In our inaugural episode, we look at the issues that define The Elusive Fan. Sat, 23 Sep 2006 14:34:33 -0700 Podcast no http://m.podshow.com/media/1847/episodes/27503/theelusivefan-27503-09-23-2006.mp3